ROI On Marketing: Still The Only Thing That Matters
Klein Online (& Out- of-Line) The national debt is climbing to $15B, the Dow Jones dropped 1,000 points in August and yet online advertising spend continues to soar quarter after quarter. Clearly...
View ArticleLet’s Call it ‘Anti-social’ Media
I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be...
View ArticleSummer Conference Recap: Accountability and Compliance Take Center Stage
It has been a busy summer for online marketing professionals. LeadsCon East and Affiliate Summit East were scheduled three weeks apart, making scheduling and planning for these important events...
View ArticleThe Lead Generation Marketplace Grows Up
The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities....
View ArticleThe CMO Guide to Affiliate Marketing
Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for the industry is bring more advertising The post The CMO Guide to...
View ArticleThe Publisher’s Guide to Affiliate Marketing
In the fall 2012 edition of this magazine I wrote an article, The CMO Guide to Affiliate Marketing, that established the basic principles every marketer needs to launch an effective affiliate marketing...
View ArticleThe Future of Performance Marketing: More Consolidation & Better Social Media...
Three seemingly disparate events this year — the closing of the Google Affiliate Network (GAN), Facebook introducing CPA buys and Twitter launching The post The Future of Performance Marketing: More...
View Article360 Days in the Life of Performance Marketing
The past year was tumultuous for the industry; 2014 should be better but it won’t be without its speed bumps. As this issue of Revenue+Performance highlights the best The post 360 Days in the Life of...
View ArticleHow to Survive the Challenging Online M&A World
The performance marketing industry has undergone massive change within the last 2 years, possibly more than any period within the decade. Many performance marketing companies are merging or are being...
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